What is a CRM?

CRM is simply an abbreviation for Customer Relationship Management. While this may sound self explanatory, in reality it covers a wide range of networks and structures between a company and its customers.

What is CRM?

An organization that associates with a number of clients, product or service providers & has a growing customer base, gathers different types of data from several sources on a daily basis. A simple telephonic conversation between the company and customer involves an exchange of important information that needs to be organized and stored for future reference.

An efficient storage of this data is a valuable practice that needs to be followed. Some companies, still use the old-school methods of using excel sheets or post it notes to jot down information quickly. However, as soon as the data increases, it becomes messy to store the information efficiently.

This is when Customer Relationship Management comes in and saves the day. CRM stores everything, from the smallest, most seemingly insignificant information, to extensive data. This tool, when used to its full potential can change the working process of a company completely for the better. What is the crm definition?

Origin of CRM:

A realtor working on CRMThe initial implementation of CRM can be traced back to the late 60’s and early 70’s. This was when companies realized the importance of paying complete attention to their customer’s wants and needs to grow their business.

Companies used to function in a non-structured fashion, which led to an unsteady growth of customers. Small businesses would eagerly spend their nights and days in creating innovative services and commodities to attract new consumers. If they felt like their hard work was getting a good response from the public, they would work even harder in getting the attention of more clients, which in turn earned them higher profits. In spite of this, the connection between the client and maker was neither strong, nor long-term. Clients found other sellers for their needs and soon the earlier companies were forgotten. In those days, this method of trade worked fine since companies always managed to find more clients by doing face to face marketing from one individual to another. However, as more companies grew and started providing similar services, the older companies begin to run into loss. That’s when a realization occurred; retaining customers is the key to earning more profit in the long run. New marketing techniques and game plans were developed due to the monumental rise in business rivalry. Both, big & small companies begin to take initiatives to build a customer base for themselves. This change of process came to be formally known as CRM.

What is CRM in today’s time?A small business owner on the phone with a customer

In today’s time, customers are more aware of their wants and needs. They now know exactly want they require & when. They want the products/services they desire to be delivered to them fast, while maintaining top quality. Nowadays, CRM can be best described as a logical & structured process or strategy that deals with all customer related interaction, in order to insure customer satisfaction and gain repeat business. In the long-term, it also reduces costs and increases productivity of the company, thanks to its comprehensive market study and time saving workflow. It’s not only applicable to an organization’s current primary customers, but also  targets potential future clients. This helps the company maintain a strong hold in the present economy and ensures a flourishing future. Just like the initial days, today too, CRM can help companies, sky rocket their profits. Because at the end of the day, the expected preferred outcome for every company is to simplify workflow and increase their customers, which in turn boosts the company’s income. What is the best crm?

What is a CRM system? What does a CRM system do?

An employee managing customer relationsYou might think that maintaining an old-school excel sheet that includes data of all your customers might be enough, but to gain an edge over the fierce competition out there, its important to be equipped with the necessary organization tools.

Most of the mid scale companies have a specific department that handles all client communications. A CRM system is what helps a company organize their relationship with anybody that the company associates with for business. In addition to just storing and organizing data, it also makes it much easier to share that information with several other departments in the same company. The purpose of a CRM system is to boost the expansion and growth of the organization.

CRM might stand for Customer Relationship Management but in it’s functions, a CRM system does much more than that. It facilitates a smooth management of all data related to anyone that the company or owner of the company comes in contact with for business. This could range from co-workers, product/service creators and of course, present and potential clients. Check out these CRM software reviews.

At this point you might wonder how exactly the CRM system does its job?

Simply put, a CRM system at its core, prepares a storage of customer and business related information that includes but isn’t limited to contact information, customer requirements, emails exchanged, log of meetings held and deliverables sent or received. This kind of detailed & organized data tracking is of utmost important for a company’s smooth functioning. It also makes it much easier for colleagues to share this information internally, when required.

Thanks to the CRM system, every employee of the company can have the convenience of viewing an overview of all queries, requirements, transactions and contact information related to one or all clients, right in front of them. They can access this information as and when they please. This helps keeping an updated log of the company’s business communication.

How to gain new customers using a CRM system?A real estate agent managing CRM

As mentioned earlier, Customer Relationship Management can not only aid you in maintaining a smoother connection with your present client base but also supports you with fresh information to help you gain new customers.

How this works is, through the CRM system, an ideal customer’s qualities are broken down into points. These points are then used to search for potential business opportunities and clients. The sales team of the company can then look for and formally approach these people and begin business conversations that might lead to them becoming lifelong customers.

Since a CRM system helps you gain deeper insights into your customers, it makes it much easier to refine your product or services to suit their needs.

Other functions of a CRM system

Two employees discussing CRM softwareBesides organizing data systematically, a CRM system is also a great tool for storing general task related notes, specifying the next steps for your colleagues on a big project and also doing simple tasks such as maintaining a to do list. This way, you have the necessary data related to your customers, all in one place.

To summarize it, the following are the CRM system’s main functions:

  • Storing & organizing data
  • Noting down interactions and general contact information for every customer
  • Making content transfer smoother
  • Predicting future customer interest and sales
  • Facilitates easy communication between colleagues
  • Linking itself with other business softwares like Excel & Outlook.

What is CRM Marketing? What does CRM stand for in Marketing?

A CRM system can supplement your marketing plans by proving to be an important tool for a profitable outcome. It improves relationship

Client discussing what is crm

between clients/customers and the company, which leads to a refined & successful execution of a marketing strategy. Find out exactly what does crm stand for here.

A CRM system can aid your company’s marketing plans by doing the following:

  • Customer Classification:

It’s imminent to classify your range of customers into appropriate categories. By doing this, marketing communication can be customized and sent to a particular group of customers. Customization of any data (emails, e-mailers etc) can lead to higher attention from the customers. The same email template sent to every customer without any customization leads to irritability and lower rate of interest towards the company.

  • Segmented data:

When data is classified in an organized form, it’s becomes simple to extract the necessary information for each and every customer group. Simply putting in keywords that are relevant to your requirement will list out all the data you need for your marketing plans. This method of easy tracing increases productivity, minimizes back and forth and also saves costs.

  1. Digital Marketing:

Nowadays everyone is on the web. People tend to use the digital network for numerous reasons, some of them being: for business, shopping and marketing. Activities like online shopping have made distances disappear. Quick transactions are now made possible without any downtime.

A CRM system helps by having a list of possible future customers ready for you to associate with, in an inexpensive and quick fashion through the digital world. A CRM system also helps keep a log of the company’s digital marketing campaigns along with the outcome and progress of it.

  • Market Analysis:

A CRM system also serves as a tool that helps analyze a company’s customer base. It studies their buying style, requirements and queries. This makes the process more interactive and it also becomes much easier to quickly get accurate information, directly from the customers themselves. For instance, Company X selling products online can search through their customer’s purchasing style by using a CRM service. This system could look through the data and come up with results specifying the different kinds of products being purchased. Thus making it easier to group customers as per their choices. This kind of market analysis also helps in predicting future purchase of products. A method like this can help a company point out their flawed marketing tactics too, if there are any.  This in turn can help them tweak their techniques into a more profitable one.

  • Foreseeing future sales:

Every company has to often take risks in order to increase their sales. Innovate marketing strategies could either boost or reduce an organizations profits. A CRM system minimizes this risk by providing real time data of a change in the public’s buying behavior.

  • Automating Processes

An efficient CRM software can help you save money and time by letting you skip menial tasks. It lets you focus on creating important marketing campaigns and business decisions while it handles smaller chunks of work.

What is a CRM Software?

CRM software code on a computer screenA Customer Relationship Management software focuses on a large number of applications that help an organization in managing their business and customer data as well as automating simple processes to save time and increase productive output.

A CRM software can be customized to suit every company’s needs, in order to achieve powerful end results. The insights provided by the software’s analysis helps the company in making right business choices. It does so by cross checking all of the customers’ interaction and past transactions. The software’s market analysis also helps this process. Learn about open source crm software here.

Installing a CRM software.

CRM softwares can be installed in multiple ways. The common method being a cloud based CRM.


What is a cloud based CRM?

Web based applications that are hosted by CRM service providers can be installed by businesses directly.  These softwares are secured and can be accessed easily.

Other CRM installation methods:

The other method of CRM software installation is when the software is set up in the company’s firewell directly and is then managed by the organization’s designated IT service.

What is Microsoft Dynamic CRM?

Microsoft Dynamics™ Customer Relationship Management (CRM) is tool that helps organize consumer data, track sales and boost profit.

A small business owner using Microsoft CRM

The basic functions of Microsoft Dynamics CRM includes

  1. Maintaining customer relationships while actively searching for more business opportunities.
  2. Strengthening the customer relationships to gain steady income.
  3. Being in touch with the customers to ensure their happiness.

Microsoft Dynamics™ CRM has everything that a good CRM solution should contain. It is customizable, flexible and easy to use just like any other software from Microsoft.

Balancing a strong relationship with consumers while maintaining profits and progress is a complicated process that is made much simpler thanks to CRM. After the initial set up of a CRM software, businesses would be better off using it to understand their consumers.

Customer Relationship Management solutions have proven to be a boon for both suppliers and customers. The suppliers save time and money and gain profits while customers manage to get exactly what they’re looking for. This mutual understanding makes businesses run steadily.